Friday, April 22, 2011

Puzzle of Energy Independence

It is time to queries about our energy future. Oil and nuclear are the daily news, will they fizzle?

Globalization has gradually left its unmistakable imprint all sectors. Nations do more exuberant leeway and are faced with the relentless development of economic logic, fickle peoples' concerns, political instability and the weakening of global natural resources.

It is particularly located in the heart of the strategic sector that is the preeminent energy, mainly for oil and gas sectors, but also for renewable energy like wind and solar and nuclear energy naturally.

In this framework, defining a draft smart energy mix, combining welfare and sustainability, meeting economy and population, is an extremely delicate exercise requiring a quasi-divination.

Energy choices in a democracy
The French state, like most other governments, will have to pay it again, its primary energy mix is too dissonant, both to satisfy public opinion and to respect its international commitments. Only 5% of renewable energy, against 53% of fossil fuels (oil and gas) and 42% nuclear (78% of electricity production) can not in any way appropriate for a prosperous and healthy (source: INSEE ). So many questions to be addressed with accuracy and diplomacy, which has never been the preserve of French officials, who have predisposition to hear only the voice technocratic certainly useful, but terribly fallible. The recent example of the place of the moratorium on photovoltaic shows that public consultation, even if led by inspectors general well-meaning, remain paltry sham and infertile justified by the mere facade of propriety against professionals.

The future of nuclear energy
Of course, obliges news, nuclear power will be at the heart of the first questions. Should he or not to renew the existing fleet is a matter warranting serious discussion that the next presidential campaign might require, and if the answer should be affirmative, it would then determine how and how quickly achieve its development level in surrounding himself with all the appropriate safeguards. Finally, the thorny problem of processing and storage of radioactive waste should be treated with clarity and integrity.

The end of oil era
The oil and gas supplies, with their attendant difficulties growing faster output constraint of the era of fossil fuel use, must be serious-looking analysis to develop the tools of equilibrium between applied research and energy savings. Transport could well become a nightmare for decades, the conversion of parks not even started. Fortunately, the residential has received much more attention and technical regulations of the building are, in principle, the model for the industry.

The solar photovoltaic unwelcome, shark's prowl...
Issues explode into fireworks on renewable energy. The wind, which like nuclear is not unanimous, solar thermal and photovoltaic as geothermal sectors remain extremely marginal, despite the ups and downs of goodwill displayed followed by inexplicable turnovers justified by false arguments.

The questions around the energy mix expansion, diversification concerning both the singular involvement of lobbyists and energy companies in decision-making.

Friday, April 15, 2011

Desire Versus Need

Desire vs. Need: the difference between man and animal

Philosophy: can we consider that the man would wish that when the animal would need?

Can we consider that man is the desire that the animal is in need? In other words, the desire is it's own rights?

Need and desire: two opposing concepts
If the need arises as a necessary outcome of nature, requirement of social life, under a constraint of instinct, desire, it seems to be a desire, an instinct, a feeling. In addition, while the need is innate, fundamental and permanent, the desire is characterized by its ephemeral nature, its superfluity. Born of a cultural conditioning, it is of the order of the acquis.

However, can we oppose need and desire to rigidly and final?

Man as animal is required
In the 1940s, the American psychologist Abraham Maslow made a pyramid of needs, with five main levels: physiological needs come after the security needs, then those belonging and socialization which follow esteem needs and finally those of personal accomplishment.

This pyramid shows a ranking of the most basic needs at least necessary. In fact, it is only when the imperatives of survival met that man will address its social condition and his emotional situation.

The animal feels, of course, also physiological needs, safety and emotional needs.

The man, an animal desire conditioned by society
Desire, which can be tangible, sensory or physical, is widely exploited by advertising that each of us has submitted several thousand times a day. The purpose of advertising is to keep us in a state of permanent anxiety and dissatisfaction, its ideal target is frustrated or neurotic, ill at ease and struggling to find its place in society. The good candidate will try to compensate for the sense of lack and inadequacy he feels by taking refuge in materialism exacerbated, presented as a panacea to their problems.

You may remember this commercial for a laundry aired in fall 2010 and showed a young woman who lost her beloved because his laundry had tarnished the little top that he loved. Fortunately, thanks to its new detergent, such blunder never happen again and the good housewife was finally able to keep her new man to her. The message here clearly anxiety - in addition to being stupid - playing on fear and trauma carrying potential of the target.

In modern society, there is a blurring between the concepts of desire and need
The modern Western man, conditioned by its environment, is no longer able to distinguish desires of its needs. The omnipresent advertising, materialism and consumerism as well as ambient mode extremely volatile, in our mind transforms desire into need. For proof, just consider the common phrase "I need" used to say "I want". It is obvious that when one says "I need an I-Pad, it does not imply that it is a vital necessity.

Where does the desire?
The desires of modern man seems underpinned by instincts. Thus, conformity is justified by the herd instinct, the need to find its place in the pack. Why this fear of being isolated? By simple survival instinct, perhaps ...

The lack of communication between man and the animal should it lead us to decide conclusively that the animal anthropomorphic and does not desire? Do not we see a dog choose his food and his manifest desire to be cuddled?

Other distinctions most relevant?
However, the animal appears more logical than the man because he is not subject to this incredible hormonal disorder that is the feeling of love and also irrational impulses and anti-constructive passions. In fact, no animal collects logs as some of us hoard piles of beer caps that are struggling to make the bike every day with a wooden leg and foam teeth!

Wednesday, April 13, 2011

Professional social networks

Dynamic, on the lookout for new, multilingual, etc.. Shape your online reputation by highlighting your skills through professional social networks.

Twitter, Facebook, MSN, etc.. Social networks are now integral parts of your life. In some "tweets" you get to know people around the world get back or simply connect with friends lost touch. But, you know networking? Like traditional social networks, professional social networks allow you to interact and share information on companies, industries and the trades. They are therefore a clever way to create and expand its address book. In addition, this sphere 2.0 Professional allows you to make a difference on the labor market. It increases, in fact, your visibility on the web while increasing your online reputation to help you land a job.

Build your virtual image
The canvas lists thousands of profiles. With you to play the card of the difference. Like a brand, highlight your personality, your qualities, your projects, etc.. The goal: to build a single virtual identity. A series of questions is needed to clearly define your goals and at the same time know you better. The image conveyed must be consistent with your personality and your values. Once done, then set the media on which you want to connect: blogs, business sites, social networks, articles, etc.. Choose your network, you can better target your future contacts.

List of professional sites: is a general network. is oriented towards international profiles. is turned towards the German labor market.

Your profile, a real card
Your profile is a "window" of yourself. In a nutshell, recruiters identify your career, your ambitions and if you fit the position sought. A more detailed paper resume, he articulates from your past experiences a true professional project. This page also highlights your interests. Several essential points must be on your profile:

the position you now occupy,
your previous work experiences,
your skills,
your extra-professional activities: hobbies, ambitions, projects,
links to your projects, articles, blogs, website,
your actions: volunteering, charity work, etc..
Also, think carefully about the keywords used. Companies must be able to easily find on the web. In seconds, your profile will appear on Google pages corresponding to it. Example: product manager cosmetics, English, International.

Note, view profiles and invite members to see your page are two free transactions. However, apply to get in touch with members who are not part of your circle of friends, knowing the identity of individuals who visited your page, two things are paying.

Boost your online reputation
Dynamics, listening to others and reagent are the main qualities to highlight. Professional sites offer, in fact, the ability to provide advice to users and receive recommendations. Tools in hand, you glean contacts, participate in discussion groups on specific topics (hubs), maintain your relationships with other members, update your profile, etc.. These steps require time and patience without being paid in the end. Therefore, do not give other media job search. Only 2% of recruitments take place on social networks today.

Note, there is no need to register on multiple networks. Focus primarily on a network, which is consistent with your business goals.

Controlling the flow of information
Controlling the flow of information means to manage your contacts and your image.

Manage your contacts
Colleagues, suppliers, customers, etc.. your first "friends" are part of your entourage. Leading to another, their relations also become yours. You weave, and a network of increasingly broad. More than just contacts, they advise you, you share their tips and help you boost your career or find a new job. A real relationship of trust is therefore essential. The danger: let invade. To avoid this, you have the right to refuse contacts, appointments and even a job.

Manage your virtual image
Every word, critical or embarrassing picture posted on your personal page can play against you with recruiters and break at the same time, your e-reputation. They reach it, in fact, easily to your account. Often self-feed a page on major social networks. Moreover, nothing can be erased or hard on the net. The management of human resources collection, thereby, via the Internet a wealth of information about you without moving. So, beware of inconsistencies between the various information posted on the web and the ones you sent to the company. Only solution: lock access to certain pages of your "characters".