Monday, November 2, 2009

Content Management System

Most website owners understand that the use of CMS may be useful for their websites, but very few know what the import of these advantages is and what they actually give. Knowing of CMS advantages may help you better understand what could be the most appropriate for your website.

Though each CMS is unique and has a set of distinct features, I believe, all of them could be compared using the following criteria:

Q. How much time I can save?

A. Quite a bit actually.. as function is separated from interface make a single change to one page can be propagated across thousands of pages in seconds.

Q. Will I have a site that is highly optimized for search engines?

A. Absolutely. The CMS itself will not suffice as an SEO solution, however the content, mechanics and linguistics used can bring a site to the top of SERPs.

Q. How is CMS protected?

A. It depends on the CMS. Each CMS has it's own security provider/mechanism for user authentication.

Q. How easy is to customize design?

A. As mentioned above a CMS separates function from interface. The "design" or "skin" as it's commonly called in CMS'lish can be provided by designers that know nothing about the CMS mechanics.

Q. What online services does CMS provide?

A. Intranet, Extranet, etc..

I use DotNetNuke for all CMS requirements. It's a bullet proof framework that runs on Windows Server, IIS /, and is written in The criteria of this discussion is the Content aspect of CMS. That's 2 flavors - BLOG (Wordpress), CMS (Joomla).

They both are extensible and the themes are adjustable. Opensource. Lightweight, high performance.

BLOG - content goes in one direction, from author (or authors) to readers.

CMS - Readers are potentially authors so content goes both ways. CMS's are poised for monetization. Pay for membership, Web Store modules, Pay per view.

Both are secure if you use stupid-strong passwords and pay close attention to the access attributes of the content.

SEO is a matter of controversy. Both BLOGs and CMSs support SEO with search engine friendly urls, instant site maps, and easily adjustable meta keywords in the article forms. But are still not the preferred platforms for SEO by internet marketers who do the coding.

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